An edited version of this article was originally published in theHRDIRECTOR in June 2014 The buzz is about Big Data, but does that mean ‘Small Data’ is brushed under the carpet? Big Data is a fashionable phrase describing the vast amounts of digital information now available – from stratospheric growth in online traffic and reductions in storage costs – and the clever analytics used to find patterns in that data. But, with Big Data grabbing so many headlines, what is ‘small data’ and why is it so important? Far from being trivial, small data on a human scale can herald early warning signs of change in organisations. That’s why it is so important for HR Directors and other business leaders to ensure it is not simply brushed under the carpet. ‘Small data’ refers to the kind of information that we can all pick up, every day, in the normal course of our work. It might take the form of an unexpected comment which suddenly galvanises people into action; a growing disconnect between two groups; a new story that starts circulating virally; or a dip in energy within a team. As the name suggests, small data may be indistinct, so it can be tricky to define and articulate, even when we sense it. What makes it still harder to grasp is that small data is distributed around organisations. We each hold a piece of the puzzle, yet no-one can stand aside from the constant creation and flow of data in organisations to see the whole picture. Nevertheless, small data is human scale data, often qualitative, that we can all notice if we know what to look for. Small data, on a human scale, can herald early warning signs of change in organisations. And small data can be powerful in challenging what we think we know. You only need to notice one black swan in order to prove that swans can be black. Even more importantly, it is the best data we have about how an organisation is changing, until after the fact. The power of small data is that it can give us advance warning of potential problems or completely new opportunities. It can signal important twists and turns...Read More
Leading change in a VUCA world
Working with the dynamic patterning of change is a strategic leadership capability in a VUCA world.
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